Google and AOL confirmed today a five years renewal of their search ad partnership

AOL and Google

The internet giant search Google and AOL have agreed to remain search partners for the next five years.The two companies confirmed today a five years renewal of their search ad partnership, the partnership began from 2002. Google will continue to power AOL’s natural and paid search results, with the two firms sharing the associated ad revenue.

AOL has agreed to distribute its content on YouTube, Google’s massively popular video venue. In addition, Google will now power search on AOL’s mobile properties.The CEO Tim Armstrong from AOL who previously ran ad sales at Google, touted the deal in a statement as a victory for the troubled Web portal. “AOL users will be getting a better search and search ads experience from the best search company in the world: Google.”

The deal would seem to provide AOL with some needed stability, the giant Google search renewal is a blow to Microsoft, which many expected to go hard after AOL’s search business as it attempts to build its Bing brand and strengthen its adCenter ad platform.

The AOL’s search share has been shrinking over the years (it handled just 2.3 percent of U.S. searches in July, per comScore),and its audience is considered loyal, perhaps less search savvy and thus attractive to advertisers for its potential willingness to click on search ads.

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