On Wednesday the search giant Google made searches FASTER with a new feature that allows results to appear as queries get typed. The Mountain View, Calif., company’s VP of Search Product and User Experience Marissa Mayer unveiled Google Instant at a press event in San Francisco, this tool aims to provide an easier, faster and predictive way to search, so i guess Google predict what we want to search.
That tool will be available on Google Chrome, Firefox, Safari and IE 8 in the U.S. On Wednesday, Google Instant will roll out in the United Kingdom, France, Spain, Germany, Italy and Russia later this week.And the feature does not work in mobile, video search or other modes or tools, yet.
Marissa Mayer estimates Google Instant will save searchers 2 to 5 seconds per query.In that time savings will enable Google to serve up on average between five and seven times as many results pages per search.Marissa Mayer says the giant search Google now serves more than a billion queries daily.
Google made an effort to speed up the Internet, and determined the average search request takes nine seconds to type and users spend on average 15 seconds to decide the result to pick. By the end of the year,the search giant Google estimates Google Instant will save users 350 million hours of time annually.
According to the company, Google Instant won’t change the way ads are served, if someone types “flow” into Google.com, the algorithms predict the user wants information on “flowers,” which Google determines is the “predicted search.” This predicted search, Google displays both search results and ads for flowers. If a person searching on the query adds the letter “c” to the query, Google’s algorithms may predict the searcher wants information on “flowcharts” and show the corresponding natural and paid results for flowchart.
Matthew Whiteway, director of campaign management for paid search at search and social marketing agency Greenlight, thinks the change could play havoc with an advertisers quality score and long-tail keywords.Matthew says: “Given the ‘long-tail’ is becoming increasingly important with search queries, the cost per click Google can charge for long-tail keywords is significantly lower than on one or two keyword search queries,” he added “So, the more people search for long-tail search queries, the less money Google can charge the advertiser.”
David Harry SEO Training Dojo says if anything Google Instant puts a premium on activities that SEOs contribute. Meaning, one must have a strong campaign based on keyword research driven by tighter data because there’s really no point ranking in the No. 7 position or worse on 200 keywords.He says, you are better off ranking between one and four on five terms.David Harry says:”Regardless of the drama sure to come our way with new changes, the SEO world has been adapting for many years now,” he added “”As Google said during the press conference, ‘SEOs will be fine. (we’re) a smart bunch.”
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